After Netflix picked up YOU from Lifetime, a new wave of viewers focused on the series when the season 1 episodes hit the streaming service on Dec. 26. Apparently, viewership has been so high amongst subscribers that the company says the show will garner more than 40 million views from members within its first four weeks (a period that ends on Jan. 23).
Of course, without further context, these numbers are hard to discern.
For a long time, Netflix didn’t release viewing metrics for its titles, unlike traditional networks and movie studios. An exception was Bird Box, the film starring Sandra Bullock. A spokesperson told EW that, for movies, an account view is only counted by the company when it surpasses 70 percent of the runtime (including credits). While one account “may include multiple views and viewers,” it “is only counted once.” Television is apparently different.
Netflix did not respond to EW’s most recent request for clarification on the YOU numbers, but previously the same spokesperson for Bird Box said there’s more “nuance” when recording metrics for series and episodes. Does this prediction for YOU include international viewers, since the platform has a global reach?
Lifetime, which aired season 1 of YOU, initially renewed the series with stars Penn Badgley and Elizabeth Lail for a second season when it was averaging 1.1 million viewers. Netflix announced in December it picked up YOU for season 2.
Additional television metrics were revealed by Netflix: Sex Education is said to be on track to reach 40 million account views over the course of its first month on the platform, while Elite reached “more than 20 million households during its first four weeks on service.”
Related content:
from Update News Zone http://bit.ly/2W0YQqf
0 Comments